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Get ready to feel all of the feels, Sonic fans — Today, in celebration of Sonic the Hedgehog’s upcoming 30th anniversary on June 23rd, SEGA has unveiled an all-new fan appreciation video showcasing a nostalgic look back at the franchise as the Blue Blur speeds forward to inspire future generations. Developed by creative agency Liquid+ Arcade, the “Unstoppable” campaign follows the experiences of several young Sonic fans throughout the decades — from the early ‘90s SEGA Genesis era to today, as Sonic encourages them to reach higher, go faster and become a hero.
To continue the 30th anniversary fun, SEGA will host Sonic Central, a virtual event taking place Thursday, May 27 at 9:00am PT / 12:00pm ET on the official Sonic the Hedgehog YouTube and Twitch channels. During the event, SEGA’s Sonic team will be joined by special guests to reveal a plethora of upcoming projects, partnerships and events spanning the Sonic the Hedgehog franchise and beyond.
