EA and Under Armour collaborate in NBA Live 14

August 21, 2013 – EA SPORTS announced today a brand-new career mode coming to NBA LIVE 14: Rising Star. In Rising Star, gamers will be given the chance to write their own history as an NBA player. Whether it’s modeling your career as a scoring point guard or an athletic big, it’s up to each player to decide how they want to dominate the game and earn Rising Star Points to improve their skills.
 
The first challenge is to make your mark in the EA SPORTS Draft Showcase powered by Under Armour. How well you ball on the Under Armour court will determine your Draft potential, and where you’ll start your NBA career.
 
Manage your player’s career for up to 25 years in the league, growing from a role-player coming off the bench to an NBA All-Star. When it’s all said and done, will you be the next NBA Superstar?
 
In addition to in-game integration, EA SPORTS is a key partner for the 2013 Under Armour Elite 24 event in New York. The 8th annual game and activities will take place at, and around, the newly constructed custom outdoor basketball court at the Tobacco Factory in Brooklyn, NY on August 23 – 24. The game airs live on ESPNU at 7 p.m. ET Saturday, Aug. 24.

EA SPORTS will launch NBA LIVE 14 later this fall on the next-generation of video game consoles, Xbox One® and PlayStation® 4.