HOLLYWOOD, Calif. – August 20, 2013 – For the first time ever, GNC, a leading global retailer of health and wellness products, will offer its customers the opportunity to purchase a hit Hollywood film when the wickedly funny action movie Pain & Gain arrives on Blu-ray™ and DVD on August 27, 2013. Directed by Michael Bay and starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie, Pain & Gain tells the story of a group of personal trainers in 1990s Miami who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong.
Fans can purchase Pain & Gain on DVD at select GNC locations across the country, as well as at www.gnc.com. In addition, consumers who purchase any MARKED product (excluding single bars & drinks)—the new line of nutritional formulas from Mark Wahlberg—can save $15 on the Pain & Gain DVD. Plus, every Pain & Gain Blu-ray and DVD for sale includes an insert with a coupon good for $5 off MARKED products (see insert for complete details and restrictions).
Called “outrageously entertaining” (Marlow Stern, Newsweek), “hilarious, smart, clever and fresh” (Chris Nashawaty, Entertainment Weekly) and “the guy flick of 2013” (Stephen Rebello, Playboy), director Michael Bay’s hilarious dark comedy Pain & Gain gets pumped on Blu-ray combo pack, DVD and On Demand August 27, 2013 from Paramount Home Media Distribution. The “new American classic” (Shawn Edwards, FOX-TV) will be available on Digital on August 13th.
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