Cool news for 100 Thieves. Details below.
LOS ANGELES (Nov. 24, 2020) – 100 Thieves, the premium lifestyle brand and gaming organization, has partnered with Fortnite to recreate the iconic 100 Thieves Cash App Compound in Fortnite Creative’s Welcome Hub. Starting today, players can now visit the Compound in-game, where they are invited to explore and discover a number of fun interactive elements and easter eggs throughout, including four sets of themed quests that correspond with 100 Thieves’ most popular personalities: Nadeshot, CouRage, Valkyrae, and BrookeAB. Completing the quests will unlock even more of the Compound for players to explore, including Nadeshot’s streaming studio, plus more Easter eggs to uncover.
As part of the launch, 100 Thieves and Fortnite will also be hosting a contest for fans, with top prizes including a VIP Fortnite swag bag and pieces from the latest, limited edition 100 Thieves apparel drop, Jam Collection, which was just announced yesterday and will be available for purchase on Saturday, November 28. In order to enter the contest, players need to take a screenshot or shoot a video of their favorite Fortnite character in the 100 Thieves Creative Featured Hub between November 24 – December 1 and post that in-game screenshot on social media, using the hashtag #100TCreative and tagging @100Thieves and @FNCreate.
This launch coincides with even more player-made games available to players in the hub, selected by the Fortnite team, offering a total of 30 game portals that change daily. Additionally, the most popular games will feature built-in multiplayer matchmaking, and some of the games will be chosen by 100 Thieves. 100 Thieves Fortnite pro players will even share their favorite warm-up/practice islands. The 100 Thieves Cash App Compound will be the worldwide Creative Hub through December 1, and will continue to be available to players afterwards.
Unveiled at the start of 2020, the 100 Thieves Cash App Compound is a key landmark for gaming and for Los Angeles, most recently serving as an official Voting Center for the General Election. At 15,000 square feet in the heart of Los Angeles, the opening of the Compound marked the launch of the biggest esports team facility in the U.S., and now, Fortnite players will be able to virtually visit the state-of-the-art space whenever they want.
“We’re thrilled for the opportunity to partner with Epic Games to deliver this unique experience for their Creative Hubs,” said Matthew “Nadeshot” Naag, Founder & CEO of 100 Thieves. “We see the 100 Thieves Cash App Compound as the cultural center of gaming, and we’re so excited that players will now be able to explore the ins and outs of the Compound virtually as the first brand to take over the Creative Hubs space.”
100 Thieves commissioned Fortnite creative designers Maka, Shride and Pimit of BeyondCreative, who are known in the Fortnite community for their creative map building, to recreate the 100 Thieves Cash App Compound in-game. Using 100 Thieves Founder and CEO Matthew “Nadeshot” Haag’s video tour of the Compound, along with the ground floor plan and pictures, the BeyondCreative team was able to recreate a scale model of the building in Fortnite’s digital world.
As a category leader in creating best-in-class in-game skins and virtual integrations, 100 Thieves is known for bringing its aesthetic and audience to up-and-coming and popular games to increase reach, from Nadeshot’s skin in Call of Duty to FIFA. Earlier this year, 100 Thieves was the first apparel brand to drop its entire collection in Animal Crossing: New Horizons, including over two dozen of the organization’s most popular apparel items. And most recently, 100 Thieves was the first brand to launch character skins for Rogue Company, which helped increase authentic engagement for the game.
