That should be fun. Check out the details below.
EL SEGUNDO, Calif., Nov. 19, 2020 – Mattel, Inc., a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, and Gamefam, a fully dedicated Roblox game studio, have partnered to bring the high-octane stunting, racing, and collecting action of Hot Wheels® to the Roblox platform. The new free-to-play, extreme driving game, “Hot Wheels™ Open World,” is now available on Roblox and accessible via Xbox One, PC, Mac and is coming soon to iOS and Android devices.
“Hot Wheels Open World” is a free-to-play, fast-paced open-world driving game that immerses players within the gravity-defying, adrenaline-rushing Hot Wheels universe through the magic of Roblox. With more than 80 vehicles to earn, collect and race at launch and one of the largest drivable tracks, along with a variety of progression paths for speed racing, achievement hunters, “Hot Wheels Open World” is the ultimate Hot Wheels experience.
“We’re incredibly excited to bring Hot Wheels to life for millions of fans around the world on Roblox. The Roblox platform unlocks digital experimentation and play, which are core to the Hot Wheels brand,” said Andrew Chan, Head of Digital Gaming at Mattel. “’Hot Wheels Open World’ provides a creative sandbox for Hot Wheels gamers of all ages to play and compete online together.”
Gamefam is an innovation-driven game studio that combines the live operations best practices of mobile gaming veterans with the incredible creative talent of native Roblox developers to create the best games with the best brands. Carrying a community of over 150 million monthly active users, Roblox is a vast online platform that fosters creative, fun, and immersive digital experiences to connect users from around the world. Gamefam’s collaboration with Mattel gives the Roblox and Hot Wheels communities a unique opportunity to come together through the power of play.
Head over to the Hot Wheels Gaming Channel to watch top YouTube influencers like PrestonPlayz, Tewtiy, PlayOnyx Gaming and Chrisandthemike (Chrisatm) rule the “Hot Wheels Open World’ streets in new gameplay videos uploaded weekly. For more information about “Hot Wheels Open World”, visit: https://www.roblox.com/games/5652023420/Hot-Wheels-Open-World
