Twitch getting a new look. Check out the official details below.
Today, Twitch, the leading service and community in multiplayer entertainment, launched a major brand refresh — updating the color palette, logo, font and the entire community experience of the product.
Here are some of the new features you’ll find as part of Twitch’s brand refresh:
Color Pallette: A new brighter purple to match the vibrant energy of the community plus more than two dozen new colors named after iconic games/pop culture (Black Ops, Ice, DK, Pika Pika, etc.). The new palette will be seen across all of Twitch and the updated Dark Mode theme will allow Twitch to easily build additional accessibility features.
Twitch Logo and Font: Twitch is going bigger and friendlier (and less text heavy). The new logo features a bold, block letterform, with deep extrusion inspired by the retro game esthetic. The new font, Roobert, is Inspired by the retro Moog synthesizer which is now present across Twitch.
Video Player, Chat and Emotes: The Video player is now edge-to-edge so creators will be front and center with chat being cleaner and easier to use than ever. Emotes are totally unchanged but plan on seeing them even more!
Brand Campaign: Twitch will also begin to tease their first ever brand campaign “You’re already one of us” which will feature a series of teaser videos from Eric Andre. The campaign which will launch in the weeks ahead is synonymous with Twitch’s vibrant and loud collage of internet aesthetics, emotes and memes that represents the community.
Twitch’s brand refresh launches ahead of TwitchCon 2019, taking place this weekend on Friday, September 27 – Sunday, September 29 at the San Diego convention center. TwitchCon attendees will find Twitch’s new branding on display throughout the convention.
