Official details are below.
NEW YORK — August 15, 2019 — Tilting Point and independent mobile game developer Slyon Studios have entered into a partnership for a user acquisition (UA) campaign to grow Slyon Studios’ popular mobile arcade racing game, P2R Power Rev Racing. Tilting Point will both fund and manage the operations of P2R Power Rev Racing’s new UA campaign, which will benefit from Tilting Point’s $132 million annual investment UA Fund, expert team and proprietary AI/machine learning technology for smarter, more optimized UA.
P2R Power Rev Racing is an arcade racer that features over 50 Japanese style race cars for players to collect as they compete to be the best racer in an active online community built on fast-paced races with easy swipe gear shift controls. The new partnership with P2R Power Rev Racing will grow the game, which has already reached the top 100 highest grossing racing games in over 50 countries on both iOS and Android devices.
This marks the third partnership between Tilting Point and Slyon Studios, whose previous partnerships led to success for the racing games Diesel Drag Racing and Diesel Challenge Pro. As a result of these partnerships, Diesel Challenge Pro gained double the number of active installs, triple the number of active users and four times the amount of paying users and revenue. Diesel Drag Racing saw triple the number of organic installs, the number of active users grew four times as large and the revenue grew 50 times larger.
“Slyon are experts at developing fantastic racing titles and we have no doubt that P2R Power Rev Racing will be our third successful partnership with them,” said Samir El-Agili, president of Tilting Point.
Providing top development studios with expert resources, services and operational support, Tilting Point has established itself as a new-generation games partner with an industry-leading technology platform and a deep bench of talent with extensive experience in mobile game development and publishing. The company’s proprietary, best-in-class technology platform uses AI and machine learning for smarter, more optimized UA. Coupled with the company’s annual $132 million UA fund, Tilting Point helps developers scale games to success through performance marketing management and live game operations.
“It’s been proven twice already that Tilting Point can grow our games,” said Sean Yearwood, CEO of Slyon Studios. “We have complete confidence that P2R Power Rev Racing will continue to grow through their efforts as we work to make the game an even better experience for our passionate community of players.”
P2R Power Rev Racing is free to download with in-app purchases on iOS devices via the App Store, as well as Android devices through Google Play.
