Good news for eSports in general. Enjoy the details below.
SAN FRANCISCO – February 21, 2019 – Twitch, the leading service and community for multiplayer entertainment, today announced a multi-year partnership with leading esports franchise Team Liquid to become the exclusive sponsorship sales representative of the organization. This partnership will give Twitch the exclusive rights to manage sales and to broaden Team Liquid’s connections with brands seeking to design disruptive and thoughtful partnerships with one of the world’s most accomplished esports teams. It also provides one-stop access to Team Liquid and the 360-degree promotional opportunities found on Twitch, streamlining the hurdles brands frequently encounter when trying to enter the space.
“Team Liquid is a giant in esports, with one of the most winning records in history,” said Kristen Salvatore, VP/Commercial Director of Sponsorships at Twitch. “As Twitch strives to connect our trusted sponsorship partners with the esports community in more meaningful ways, working with a seasoned brand like Team Liquid offers commercial brands keen to enter the esports space the perfect opportunity to reach a savvy audience with relevant, high-quality content.”
Twitch and Team Liquid have maintained an exclusive broadcast partnership over the past eight years, with today’s announcement taking the relationship to an unprecedented scale. The exclusivity of the partnership marks a significant milestone by further illustrating the trust that leading esports teams have in Twitch’s expertise, connections, longevity, and understanding of their audience. With many brands unsure how to understand and enter esports in an authentic way, infomed and wide-reaching access to the endemic community is critical.
“Since Team Liquid’s earliest days, we’ve been focused on building strong and rich communities, in addition to creating great content with winning teams across multiple sports,” said Steve Arhancet, Co-CEO of Team Liquid, “We believe in strong and long-term brand partnerships that support these goals, and Twitch’s unrivaled network and expertise makes them the perfect partner to help us reach even more brands that share our vision.”
As one of the most successful teams in esports, Team Liquid focuses on building global fan communities and on reaching them through creative digital experiences. This partnership takes the team a step further, sharing popular team and athlete brands more widely with the largest gaming community in the world, while partnering with brands from different sectors aiming to reach esport fans, such as airlines, financial services, and insurance companies.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
About Team Liquid
Team Liquid is one of the world’s most successful premier esports team franchises. Team Liquid has more than 65 players competing on 14 different teams and competes at the highest level in global tournaments, including: “League of Legends,”Fortnite “Clash Royale”, “PUBG”. “Rainbow6” “FIFA” “CS:GO,” “Dota 2,” “Hearthstone,” “StarCraft 2,” “Overwatch,” “Halo,” “Street Fighter,” and “SSBM.” For more information: https://goo.gl/dSYvHT.
In addition to the premier esports team franchise, Team Liquid incorporates a specialized business unit: Team Liquid Enterprises (TLE). This includes influencer management agency, Liquipedia, Liquid Media, and 1UP Studios, the full service production company known for its high-quality esports documentary style filmmaking, and creative commercial content.
Controlling interest in Team Liquid was recently purchased by esports ownership group, aXiomatic. The group is led by two renowned professional sports team owners, media and technology entrepreneurs – Peter Guber and Ted Leonsis.
