And people thought ESPORTS wasn’t going to be big. PSSHHHHHHH.
LOS ANGELES – Feb. 20, 2018 – Esports apparel and gear company Moniker, Inc. (“Moniker”) has introduced the first esports lifestyle brand H4X.gg (pronounced “hacks”) with high quality performance wear and casual streetwear for esports athletes and fans. H4X.gg has partnered with ESL, the world’s largest esports company and DreamHack the world’s largest digital festival to become the official apparel supplier of several ESL One, Intel® Extreme Masters, DreamHack Open, DreamHack Masters and DreamLeague 2018, kicking off with ESL One in Katowice, Poland on February 24-25.
“We are very happy to partner with the first dedicated esports apparel brand designed specifically for fans and players,” said Bernhard Mogk, SVP Global Sales & Business Development at ESL. “We’re incredibly excited to debut the line of performance gear at ESL One Katowice this month and roll out the entire line at future ESL events throughout 2018.”
The H4X.gg line was developed by passionate gamers and esports industry veterans at BITKRAFT Esports Ventures, led by ESL founder Jens Hilgers, and Jon Wayne Gurman, an apparel and manufacturing expert with more than 35 years experience in the fashion and licensing industry.
“Esports fans and players are warriors and athletes and deserve highly technical and practical gear coupled with the spirit and fashion of the lifestyle,” said Jon Gurman, CEO, Moniker. “H4X.gg is inspired by the passion of competitive gamers, and reflects the mindset and aesthetic of esports champions.”
H4X.GG TEASER from Moniker Inc. on Vimeo.
A first look at the debut H4X.gg apparel can be viewed at H4X.gg. The collection will be available online at H4X.gg and through select ESL One, Intel® Extreme Masters (IEM) and DreamHack circuits through 2018.
