Los Angeles, CA – April 28, 2016 – IM360, a Digital Domain Company, and the leader in immersive and interactive content, is teaming up with Radio Disney to bring virtual reality to the 2016 Radio Disney Music Awards. This exclusive live red carpet experience can be viewed in 360-degrees and virtual reality on a variety of digital platforms, such as the Radio Disney YouTube channel and website, on Saturday, April 30 (1:00-3:00 p.m. PDT). Viewers will be transported onto the red carpet with Radio Disney personalities Brooke Taylor and Alex Aiono for an up-close-and-personal look at the stars, engaging in an immersive virtual experience on desktops, tablets and mobile devices.
“Teaming up with Radio Disney provides IM360 with a powerful platform to explore creative new avenues in virtual reality, as we begin to see 360-degree experiences given top priority” said Rich Flier, spokesperson for IM360. “It’s exciting to be a part of Radio Disney’s commitment to embracing technology and pushing the boundaries of interactive entertainment. We are honored to bring the music to life and help millions of Disney fans experience the awards show like never before.”
The 2016 Radio Disney Music Awards (RDMA), music’s biggest event for families, will take place Saturday, April 30 at the Microsoft Theater in Los Angeles, and will feature performances by Ariana Grande, DNCE, Flo Rida, Hailee Steinfeld, Zara Larsson, Daya, Kelsea Ballerini, Sabrina Carpenter, Laura Marano, Sofia Carson and Jordan Smith. The special telecast, “Disney Channel Presents the 2016 Radio Disney Music Awards” will be presented Sunday, May 1 (7:00-9:00 p.m. EDT) on Disney Channel.
The Radio Disney Music Awards mark another in a series of IM360 livestreaming milestones, powering the first network television program to be simultaneously broadcast in VR (ABC Good Morning America “GMA on Safari: Tanzania”), the first live boxing match to be simultaneously broadcast in VR (David “Hayemaker” Haye at the O2 Arena) and the first awards show red carpet to be simultaneously broadcast in VR (MTV Video Music Awards 2015).
For more information about the Radio Disney Music Awards and the virtual reality experience from IM360, please visit www.Disney.com/RDMA.
