PARIS, FRANCE – August 7, 2013 – Today, Hasbro (NASDAQ: HAS) and Ubisoft (EURONEXT: UBI) announced that Ubisoft will develop and publish current and next-generation console games based on some of Hasbro’s most popular gaming brands, including MONOPOLY, SCRABBLE (in the United States and Canada only), TRIVIAL PURSUIT, RISK, BATTLESHIP and CRANIUM.
“We look forward to collaborating with Ubisoft to offer consumers innovative new ways to experience their favorite gaming brands,” said Mark Blecher, Hasbro senior vice president and general manager, digital gaming and corporate development. “Ubisoft’s leadership and expertise in the console gaming space will help support Hasbro’s strategy of bringing consumers engaging play experiences with our brands across multiple platforms.”
“Hasbro makes games that we all know and love, and we’re thrilled to be able to work with them to create video game experiences based on some of their most popular brands,” said Tony Key, senior vice president of sales and marketing at Ubisoft.
