BURBANK, CALIF., October 18, 2011 – Warner Bros. Digital Distribution (WBDD) today announced “Aim High,” the first-ever “social series” from a Hollywood studio, has debuted on Cambio (www.cambio.com) and Facebook (www.facebook.com/aimhighseries). Consumers can now become part of the show by seamlessly integrating their profile information – including photos, text and friends – by simply opting into the application on the show’s Facebook page or by registering on Cambio and linking to the account to Facebook. The action comedy series “Aim High” is produced by Warner Premiere and Dolphin Entertainment, starring Jackson Rathbone (“Twilight”), Aimee Teegarden (“Friday Night Lights”), Johnny Pemberton (“21 Jump Street”), Rebecca Mader (“Lost”) and Greg Germann (“Ally McBeal”).
By choosing to watch “Aim High” in a personalized viewing mode through the show’s Facebook page or on Cambio, viewers are able to see themselves or their friends integrated into select scenes throughout the series – from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.
“‘Aim High’ is truly an innovative series as it allows the viewer to become part of the show,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “We’re already exploring ways to develop this technology further and offer additional immersive features.”
“Our goal when creating ‘Aim High’ was to bring the quality a viewer would expect from a film or broadcast TV show to the online space,” said McG, Producer of “Aim High.” “’Aim High’ is really a giant step forward for entertainment and I’m excited to see how fans will react to the show.”
To learn more about “Aim High,” visit Cambio.com or www.facebook.com/aimhighseries.