BURBANK, CALIF., September 29, 2011 – Warner Bros. Digital Distribution (WBDD) today announced the first-ever “social series” from a Hollywood studio will debut on Facebook starting October 18. Consumers can now become part of the show by seamlessly integrating their profile information – including photos, text and friends – by simply opting into the application on the show’s Facebook page. The action comedy series “Aim High” produced by Warner Premiere and Dolphin Entertainment, staring Jackson Rathbone (“Twilight”), Aimee Teegarden (“Friday Night Lights”), and Greg Germann (“Ally McBeal”) will debut as the first “social series” October 18 through Facebook (www.facebook.com/aimhighseries) and Cambio.com.
By choosing to watch “Aim High” in a personalized viewing mode through the show’s Facebook page, viewers will be able to see themselves or their friends integrated into select scenes throughout the series – from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.
“Facebook is an increasingly influential destination for discovering and acquiring movie and television content,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way.”
“The ability for fans to become part of a production by simply watching a show is truly revolutionary,” said McG, Producer of “Aim High.” “I’m delighted that Aim High is the first to embrace this technology and I’m looking forward to including this in future productions.”
To learn more about “Aim High,” visit www.facebook.com/aimhighseries.
