REDWOOD CITY, Calif. – September 21, 2011 – The free-to-play market continues to boom as Electronic Arts Inc. (NASDAQ: ERTS) today announced that it has signed a strategic distribution agreement with Aeria Games, a global leader of free-to-play online games, to bring its top Play4Free titles to the multi-million person community at Aeria Games. EA’s first game to launch on the popular Aeria Games network is the arcade shooter Battlefield Heroes™, currently available, with other EA titles to follow; including Need for Speed™ World.
“We are thrilled to add EA titles to our portfolio of games, and what better game to launch with to celebrate this partnership than Battlefield Heroes,” said Lan Hoang, Chief Executive Officer, Aeria Games. “EA continues to champion the free-to-play space and their Play4Free games deliver quality, diversity and fun from recognizable IPs so we look forward to supporting their titles through our network resulting in access to millions of additional new power gamers.”
“Distribution of Battlefield Heroes on Aeria Games’ Network is a natural next step as we expand the Play4Free brand,” said Sean Decker, Vice President of Play4Free. “Aeria Games is a frontrunner in the free-to-play games business and our titles will benefit tremendously as they reach the ever-growing global market.”
Since 2006, Aeria Games has been a global leader in publishing high quality online free-to-play games in North America, Europe, and Latin America. The company is committed to supporting titles that cater to players looking for a more deep and immersive multiplayer experience with robust and active community support. Aeria Games hosts a diversified and growing portfolio of critically-acclaimed titles from multiple genres including action, MMO, and shooters, to name a few. For more information, please visit www.aeriagames.com.
This agreement with Aeria Games complements EA’s own Play4Free portal, http://play4free.com/, which is home to Battlefield Heroes™, Need for Speed™ World, Lord of Ultima™, Dragon Age™ Journeys, Mirror’s Edge™ 2D, BattleForge™, FIFA Online, and Tiger Woods PGA TOUR® Online.
Battlefield Heroes is a hit third-person arcade shooter that brings classic Battlefield gameplay to a mass audience. The game features fun, cartoon-style graphics and gameplay that caters to players of all skill levels. Battlefield Heroes is easy to pick up and play but has robust character customization and sticky online features so gamers can spend hours building up their characters and conquering the world. For more information, please visit www.battlefieldheroes.com.
