Santa Monica, CA – Aug. 3, 2011 – As anticipation builds among gamers around the world for Call of Duty® XP 2011, Activision Publishing, Inc.(Nasdaq: ATVI) is thrilled to reveal additional new details, including the first images, regarding this first-ever full-immersion Call of Duty® fan experience.
The centerpiece of the inaugural Call of Duty event is the massive 32-slot, single-elimination Call of Duty® $1 Million Tournament sponsored by Xbox 360®. Call of Duty fans around the globe are pre-qualifying now via 2010’s mega-hit Call of Duty®: Black Ops. All XP tournament contestants will do battle in Call of Duty: Modern Warfare 3, live in front of thousands of delighted fans. Four Tournament slots will be filled on site at Call of Duty XP, giving attendees a shot at the largest gaming prize purse. The top eight teams will be in the money, with the winning squad pocketing $400,000.
After the explosive reveal of Call of Duty: Modern Warfare 3’s multiplayer at the keynote, all attendees will be hands-on with 2011’s hottest gaming phenomenon months before its release. Players can compete for prizes and bragging rights in numerous multiplayer challenges featuring Modern Warfare® 3 as well as other landmark titles in the Call of Duty franchise, including Call of Duty: Black Ops, Call of Duty®: Modern Warfare® 2 and more.
XP will also be the destination for the full reveal of the Call of Duty: Modern Warfare 3 Hardened Edition. Only at XP, will all event attendees receive a special redemption code for a free copy of the Modern Warfare 3 Hardened Edition when it becomes available worldwide on November 8th.
Call of Duty XP attendees will also be the first to see a sneak peek of the new, original programming under development exclusively for Call of Duty® Elite members. First up is a collaboration with dumbdumb®, the production company led by Will Arnett and Jason Bateman in partnership with Ben Silverman’s Electus Studio. Arnett is scheduled to attend the inaugural XP event not only to share a preview of the all-new content series in production, but also to be among the first to play Modern Warfare 3.
Also newly announced is the sneak peek of the latest Modern Warfare-inspired live-action short by We Can Pretend, the Toronto-based creative team behind this year’s fan-favorite flick Find Makarov, and the next installment of Pro vs. G.I. Joe, where celebrities and gamers face-off against U.S. troops deployed abroad via Xbox LIVE®.
Fans will be treated to a series of remarkable Call of Duty-inspired real-world action experiences, among them:
A once-in-a-lifetime chance to paintball firefight across a life-size replica of Modern Warfare 2’s Scrapyard level.
The opportunity to speed-run the infamous Modern Warfare 2 The Pit training sequence, for real.
A military-style zip-line plunge across the Call of Duty XP compound.
Suiting up for one-on-one battle in Juggernaut Sumo.
Rations and refreshment for sale at Modern Warfare’s 2 iconic Burgertown fast food joint.
A comprehensive Call of Duty armory and museum, featuring concept art and unique memorabilia from the entire franchise.
More details for the first-ever Call of Duty XP will be released soon. Tickets are on sale now. The event will take place at the Call of Duty XP compound in Playa Vista, Calif., located at 5865 Campus Center Dr., Los Angeles, Calif., 90094. The location, also known as The Hercules Campus, is the same location where Howard Hughes built the well-known Spruce Goose. Activision will donate 100% of the sales to The Call of Duty Endowment, a non-profit, public benefit corporation that seeks to help returning soldiers transition back to civilian life, find work and establish careers.
For more information about Call of Duty XP, please visit www.callofduty.com/xp.
