June 1, 2011 – Sony Computer Entertainment America LLC (SCEA) today announced it will host a live stream of its E3 Expo 2011 press conference in a special screening room within PlayStation®Home on June 6 at 5 p.m. PT. The press conference, which will be the first ever live streaming press event in PlayStation Home, will show Jack Tretton, President and CEO of SCEA, on stage as he unveils exclusive, never-before-seen footage of new titles across Sony Computer Entertainment’s suite of platforms and reveals all of the major announcements the company will make at the E3 expo, taking place June 6 through 9 at the Los Angeles Convention Center.
Additionally, PlayStation®Network will once again offer gamers an inside look into E3 directly from their PlayStation®3 systems via its virtual E3 booth featured in PlayStation Home. In 2010, five times more people visited PlayStation Home’s E3 virtual booth than the entirety of the show at the LA Convention Center. At the start of the show on Tuesday, June 7 at 12 p.m. PT, when users login to PlayStation Home, they will be invited to visit the virtual booth. Once inside, users will be able to tour a detailed replica of PlayStation’s E3 booth earning exclusive virtual items at each area as they check out the content showcased on the show floor, including a 3D render of PlayStation’s Next Generation Portable (NGP).
Once their tour is complete and all virtual items have been unlocked, users will be awarded access to the upstairs VIP area that will showcase specific PlayStation Home content, including the first level of the never-before-seen upcoming Scribble Shooter game as well as a virtual item package that features companions, furniture and ornaments. Additionally, the PlayStation.Blog team will be live streaming game demos and developer interviews direct from show floor throughout the expo, giving gamers an opportunity to check out all the great content at the E3 Expo this year.