SANTA MONICA, CA – December 7, 2010 – Activision Publishing Inc. (Nasdaq: ATVI)announced today thatGuitar Hero® has surpassed two millionFacebook fans. Guitar Hero’s popularity on Facebook is growing faster than ever before having expanded its Facebook fanbase by more than 600,000 since the announcement of Guitar Hero® Warriors of Rock in June 2010 alone, demonstrating the brand’s leading position, global appeal and continued fan enthusiasm.
Guitar Herois the #1 best-selling music videogame franchise of all time and has, life to date, sold in excess of 40 million units and generated more than three billion dollars in retail sales worldwide, according to The NPD Group, Charttrack and GfK.
“By consistently engaging consumers in daily, real-time dialog about not only videogames, but entertainment, music and pop culture, we have built a destination that is both interesting and, like the Guitar Hero franchise, appealing to a broad audience,” said David Haddad, Chief Operating Officer, Guitar Hero. “Reaching the two million fan mark is an exciting milestone that demonstrates just how active and diverse the Guitar Hero community is.”
Guitar Hero’s Facebook community receives the latest information and content about Guitar Hero, the artists featured in the games and other pop culture updates. Facebook fans can also interact with the brand by sharing their favorite artists, songs, and Guitar Hero experiences or by posting their own photos and videos.
Hailed as a “must-have videogame” by CNN and the “best guitar game” by USA Weekend Magazine, Guitar Hero: Warriors of Rock, the latest game in the franchise, was released on Sept. 28 and lets players join together on an epic journey to save rock. Featuring an impressive 90+ track set list and a host of all-new gameplay features, living room legends and all of their friends can strum, drum and wail in the most immersive music videogame experience to date. For more information about Guitar Hero: Warriors of Rock, downloadable content and disc imports,please visit GuitarHero.com, facebook.com/guitarhero and twitter.com/guitarhero.
