REDWOOD CITY, Calif. – October 5, 2010 – Let the competition begin! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced the release of LITTLEST PET SHOP™ 3 Biggest Stars, a collection of three Nintendo DS™ video games that challenge LITTLEST PET SHOP fans to collect, customize and train their virtual pets to become top-notch stars in areas including sports, performing arts, and fashion. The latest round of titles, designed for girls, marks the third iteration of the wildly popular video game franchise based on Hasbro’s LITTLEST PET SHOP brand, which has sold more than 4 million units worldwide to date.
“LITTLEST PET SHOP 3 Biggest Stars presents themes and gameplay that really celebrate the different interests of tween girls,” said Chip Lange, General Manager and Senior Vice President of the Hasbro Division at Electronic Arts. “We’ve built on the core essence of the LITTLEST PET SHOP brand, which is all about collection, and added a personal customization layer so whether girls are young athletes, aspiring artists or budding designers, LITTLEST PET SHOP 3 Biggest Stars is going to deliver a very fun, engaging and meaningful play experience.”
The LITTLEST PET SHOP 3 Biggest Stars releases include three separately sold games for the DS, each with its own customizable pets, colors and team accessories that girls can collect and use to showcase their pets’ unique personalities. Budding sports stars, artsy tweens and young fashionistas alike can show their team spirit with the three new games: LITTLEST PET SHOP 3 Biggest Stars Blue Team, LITTLEST PET SHOP 3 Biggest Stars Purple Team, and LITTLEST PET SHOP 3 Biggest Stars Pink Team. Each version will offer six in-game exclusive pets and team-themed accessories, allowing girls to do what they love most when it comes to LITTLEST PET SHOP – collect, customize and socialize. Each title also features ten novel mini-games such as “Top Flight” and “Skate Star” and five fun areas to explore like Biggest Stars Village and Midtown.
As players dance, design and skate through an exciting assortment of mini games and challenges, they will see their pets’ personalities come to life in an array of colorful animations. Simultaneously, their pets’ skills will improve as they develop a competitive edge on the way to becoming a big star. Upon completing key training tasks, players will pack up their pets, select dazzling team uniforms, and gather all the accessories needed to enter and compete in the big and final event, where they will face three tough in-game pet judges who will evaluate performances based on talent, pep and cuteness in hopes of grabbing the coveted “Biggest Star” crown.
LITTLEST PET SHOP 3 Biggest Stars fun also continues in Arcade Mode where girls can play with their pets and friends using DS wireless multiplayer capabilities.
“This latest series of LITTLEST PET SHOP video games for the Nintendo DS will be fun additions to girls’ growing digital collections,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “LITTLEST PET SHOP 3 Biggest Stars features gameplay that delivers on the core essence of the LITTLEST PET SHOP brand, which is all about collectability, and also allows girls to explore and excel in areas that personally appeal to them from art to fashion and sports.”
Rated “E” for Everyone, the three LITTLEST PET SHOP 3 Biggest Stars titles are each individually priced at $29.95. For more information about the games, please visit www.littlestpetshop.ea.com.
