SAN FRANCISCO, CALIF/New York, NY – September 30, 2010 – Complex Media and G-Shock today announced that they have partnered with LucasArts, a division of Lucasfilm Entertainment Company Ltd., to produce a pair of watches inspired by LucasArts’ highly anticipated upcoming video game, Star Wars: The Force Unleashed II.
Designed collaboratively by LucasArts, G-Shock and Complex Media, only 50 pairs of the Star Wars: The Force Unleashed II X G-Shock watches will be produced. The extremely limited edition watches are inspired by the award-winning story of Star Wars®:The Force Unleashed™, with a focus on the Master/Apprentice relationship between Darth Vader and Starkiller. The Darth Vader X G-Shock includes visual cues hinting at the fearsome Dark Lord’s iconic chest plate and mask, while the Starkiller watch incorporates the powerful hero’s Force lightning and signature dual Lightsabers. Destined to become highly sought after Star Wars collectibles, only 50 sets of watches will be produced, and amongst those only 10 sets will be made available to the public. Fans from this galaxy and beyond will be able to try their chances at acquiring a set through a special sweepstakes promotion. Full details can be found at: www.Complex.com/TheForceUnleashed as well as the October/November issue of Complex Magazine, which hits newsstands October 5.
In that issue, Star Wars collectibles fans can learn more about the custom collaboration, what inspired the look and feel of the watches, and get a chance to go online at Complex.com and enter to win one of ten sets being made available to the public. Complex has also produced a “behind the scenes” video revealing even more details about the watches and their creation from idea concept to finished product.
“Star Wars: The Force Unleashed II is an experience focused squarely on unleashing the potential of gameplay, story and entertainment across the Star Wars franchise,” said Mary Bihr, VP of Global Publishing at LucasArts. “Working with G-Shock and Complex Media has been ideal in bringing to life the ‘unleashed’ qualities of Starkiller and his former master Darth Vader in the form of these unique watches.”
“We are pleased to work with LucasArts and G-Shock on this creative marketing campaign to promote these limited edition watches,” said Rich Antoniello, CEO of Complex Media Network. “This sweepstakes and advertising campaign is sure to resonate with our network’s core audience of 18-34 year old men who enjoy gaming, fashion and entertainment.”
Star Wars: The Force Unleashed II will release on October 26, 2010 for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™, Nintendo DS™, Windows PC. More details on the game can be found at www.unleashed2010.com.
