LOS ANGELES, CA (August 12, 2010) – MGM Home Entertainment today announced that it will be launching a bold new line of multi-features to reveal the MGM movie library as it has never been seen before. Beginning October 5th, fans can purchase blockbuster titles in packs of two, three, four, six and ten, offering hours of home entertainment at an affordable price.
MGM Movie Collection multi-features will be grouped into 18 genres, including action, comedy, romance, westerns, kids and sci-fi, along with classics, drama, thriller, mystery, horror, war, 80’s, sports, urban, family, musicals and the ever popular Midnite Movies. These clever groupings allow customers to purchase movies that are enjoyable together at a cost that is well below what would be paid if they bought each title separately.
“We are committed to delivering the classic and contemporary movies fans cherish at an incredible value,” said Eric Doctorow, General Manager, MGM Worldwide at Fox. “MGM Movie Collection multi-features unleash the renowned MGM movie library and make it easier for customers to access the titles they love at an affordable price.”
Featuring an assortment of award-nominated films, the new multi-features include Academy Award® nominated sports classics such as Hoosiers (1986) starring Gene Hackman and Bull Durham (1988) with Kevin Costner, Susan Sarandon and Tim Robbins. Other featured titles being released include comedy hits such as Overboard (1987) starring Goldie Hawn; sci-fi hits such as the Academy Award® nominated film War Games (1983), along with Hackers (1995) starring Angelina Jolie; 80’s hits such as Weekend at Bernie’s (1989) and Valley Girl (1983) starring Nicolas Cage; and action films such as Ronin (1998) starring Robert De Niro and Walking Tall (2004) starring The Rock. In addition, this innovative new packaging strategy provides deeper accessibility into the renowned MGM library, enabling MGM to reintroduce hard-to-find movie gems into mass retail accounts.
Showcasing a fresh, bold design in eye-catching colors, the all-new multi-features offer one to five discs in a single amaray footprint, with two movies on one flipper disc when possible. In addition, the launch of the MGM Movie Collection multi-features will include a refreshed MGM Kid’s logo.
MGM will release 68 new multi-features in Q4, with suggested retail pricing as follows:
Double Feature at a suggested retail price of $14.98 U.S./$15.98 Canada
Triple Feature at a suggested retail price of $19.98 U.S./$21.98 Canada
Quad at a suggested retail price of $22.98 U.S./$26.98 Canada
6-Pack at a suggested retail price of $29.98 U.S./$37.98 Canada
10-Pack at a suggested retail price of $34.98 U.S./$39.98 Canada
