BOSTON, November 16, 2009 – Gillette [PG] and EA SPORTS™, a label of Electronic Arts Inc., (NASDAQ: ERTS), today announced the Second Annual “Gillette – EA SPORTS Champions of Gaming Tournament on Xbox 360,” the world’s largest multi-sport online gaming competition that pits gamers from around the globe against each other, and ultimately for the winners, against some of the biggest names in the world of sports, including Gillette Champion Tiger Woods.
The Tournament, which attracted more than 350,000 gamers last year, begins on November 18, 2009 and runs through February 14, 2010. Gamers will be able to compete against other gamers on Xbox LIVE, the world’s premier online gaming and entertainment service, within their geographical region on several EA SPORTS titles including – Tiger Woods PGA TOUR® 10, EA SPORTS™ FIFA Soccer 10, Madden NFL 10, NHL® 10 and Fight Night Round 4. Winners on each title will have the chance to be crowned a Gillette – EA SPORTS Champion of Gaming at the Final Event in March 2010. At the Tournament Finals, Gillette Champion Tiger Woods, as well as other sports superstars*, are scheduled to take on one of the five Gillette – EA SPORTS Champions of Gaming participants in an EA SPORTS title — with the winner claiming ultimate bragging rights.
“Last year, our match came down to the final shot. I’ve been practicing and I am ready to take another crack at this year’s best player,” said Tiger Woods.
The Champions of Gaming Tournament is a global skill-based tournament in which participants compete against other players on the online Xbox LIVE gaming platform to determine winners. The global tournament will consist of one (1) nine (9) part qualification round and one (1) knockout round in three regions — North America; Europe and Asia-Pacific. The regional champions of each title will then face-off against each other and compete for the opportunity to play against the sports superstars at the global final event.
“We’re excited to once again provide gamers from around the world the opportunity to face off on some of our most popular EA SPORTS games through the Champions of Gaming Tournament on Xbox LIVE,” said Peter Moore, President, EA SPORTS. “What continues to make this tournament truly stand out from other gaming tournaments is the extraordinary chance to compete face-to-face against Tiger Woods and other sports superstars.”
“Last year, we created the world’s largest multi-sport gaming tournament and this year, we are looking to make it even bigger,” said Peter Clay, Vice President, Gillette Grooming. “We expect even more participants as the gamers play for the ultimate prize – a one-on-one match against some of the top names in sports.”
To compete in the Gillette – EA SPORTS Champions of Gaming Tournament, gamers must have the following:
◦ a valid e-mail address
◦ access to a Microsoft Xbox 360 video game and entertainment system
◦ the EA SPORTS video game in which the player is competing (see titles above)
◦ a valid EA SPORTS account in good standing
◦ a valid Xbox LIVE Gold Member account
◦ a valid Windows Live ID with their Xbox LIVE Gamertag linked
All players must be in good standing on xbox.com and the Xbox LIVE online service. To obtain an Xbox LIVE account, Windows Live ID or Xbox LIVE Gamertag, access www.xbox.com and follow the applicable instructions. To obtain an EA Account, access www.ea.com and follow the applicable instructions.