NEW YORK, NY (October 9, 2009) – Atari Inc., one of the world’s most recognized brands, and The Weinstein Company, announced today that it has entered into an exclusive licensing agreement with The Weinstein Company to develop and publish a series of video game titles based on the pop culture sensation Project Runway. The initial game in the Project Runway line will be developed by Tornado Studios and is expected to be released for Wii™ in Spring 2010. The announcement was made by Jim Wilson, CEO and President, Atari Inc and Harvey Weinstein, Co- Chairman of The Weinstein Company.
The Project Runway video game will put players in the role of an aspiring fashion designer. Similar to the show, players will be presented with different challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title will feature the show’s talent.
“The opportunity for Project Runway, the quintessential fashion brand and a pop culture phenomenon, is huge in the video game segment,” said Wilson, “Consumers will have the opportunity to not only exercise their creativity as an up and coming fashion designer, but also enjoy the fun of walking the runway on the Wii balance board.
Harvey Weinstein added, “We are thrilled to be in business with Atari as the Project Runway brand continues to expand allowing fans to actively participate in the program they love by using this new medium as a tool to explore their creativity.”
Unique features of the Project Runway video game will include: an interactive garment studio, a fashion career mode, hair and make-up studios, a Wii Balance Board-compatible catwalk game and a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer. All fun and family friendly game features are based on the content from the show.
The Atari-The Weinstein Company Project Runway video game deal comes on the heels of record-breaking ratings for the new season of the critically acclaimed, Emmy nominated hit series. At its new home on Lifetime, the much anticipated season premiere scored a phenomenal 3.3 rating in households, up 34% from last season’s debut. With an average of 4.2 million total viewers, Project Runway was the highest-rated premiere ever for both the show and a Lifetime series. It was also the highest-rated premiere for a cable competition reality series this year.
Atari Inc. has also recently released the critically acclaimed Ghostbusters: The Video Game which has sold over one million copies. The company is also releasing Star Trek Online in 2010.
About The Weinstein Company The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner. During the Weinsteins’ tenure at Miramax Films the company released some of the most critically acclaimed and commercially successful independent feature films which received 249 Academy Award® nominations and won 60 Oscars®, have generated billions of dollars in worldwide box office receipts and billions more in home video sales. In its history, Dimension Films has released some of the most successful franchises including “Scream,” “Spy Kids” and “Scary Movie. Upcoming films to be released in 2009 by The Weinstein Company and Dimension Films include: Tom Ford’s directorial debut “A Single Man” starring Colin Firth and Julianne Moore; and John Hillcoat’s “The Road” starring Viggo Mortensen and Charlize Theron.
About Atari, SA
Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iphone). Divisions of Atari, SA include Cryptic Studios, Atari London Studio, Eden Studios, Atari Interactive, Inc. and Atari, Inc.
Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids, Centipede, Missile Command, Lunar Lander), original owned franchises (Test Drive, Backyard Sports, Deer Hunter), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters, Project Runway, Dungeons and Dragons).
