Geneva, Switzerland, October 7, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the record-breaking launch of EA SPORTS™ FIFA Soccer 10. With 1.7 million copies sold through at European retail in the first week, the game is the fastest selling sports game ever and EA’s biggest European launch in history.
“We were confident that FIFA Soccer 10 would be a hit, and this week fans across Europe have shown just how much they love this game,” said Peter Moore, President of EA SPORTS. “We are incredibly proud of FIFA Soccer 10 and this kick-off for great, authentic football competition.”
FIFA Soccer 10 has launched to widespread critical acclaim. It is presently the highest rated sports videogame ever* on PLAYSTATION®3 and Xbox 360® with review scores of 92 on both platforms.
The game received perfect review scores from Eurogamer Italy and Total Video Games. Official Xbox Magazine Italy calls FIFA Soccer 10 “the best football game ever” while Official UK PlayStation Magazine hails it “the best football game on PS3”, and ConsolPlus Germany says it’s “the best football game the world has ever seen”.
Fans across Europe have been drawn to experience FIFA Soccer 10’s deep online feature set in record numbers. Since launch, more than 10 million gaming sessions have been played online, with over 155,000 gamers playing online simultaneously during peak playing hours.
FIFA Soccer 10 will be in stores throughout North America on October 20, 2009.
Other EA SPORTS titles that have received 80+ scores** from critics this year include EA SPORTS™ Active, NHL®10, NBA LIVE 10, Fight Night Round 4, Madden NFL 10, Tiger Woods PGA TOUR® 10 and NCAA® Football 10.
For more information about FIFA Soccer 10 visit www.FIFA.easports.com
FIFA Soccer 10 is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. Localized into 18 languages and sold in 37 countries, it is the most popular EA SPORTS franchise globally. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.
EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.