LOS ANGELES, CA. (September 1, 2009) – Get ready, for the dawn of a new age! Manny, Sid, Diego and Ellie are back for more pre-hysterical hijinks when Ice Age 3 Dawn Of The Dinosaurs stomps onto a Three-Disc Combo Pack (Blu-ray, DVD and a Digital Copy*) on October 27 from Twentieth Century Fox Home Entertainment.
In the coolest Ice Age adventure yet, Manny and the herd discover a lost world of ferociously funny dinosaurs, including a cranky T. rex who’s got a score to settle with Sid! Meanwhile, Scrat goes nuts over the beautiful Scratte, but is she trying to win his heart – or steal his acorn?
The coolest animated comedy of the year, Ice Age 3 Dawn Of The Dinosaurs features hilarious performances from Ice Age veterans Ray Romano (“Everybody Loves Raymond”), John Leguizamo (The Happening), Denis Leary (“Rescue Me”), Queen Latifah (The Secret Life of Bees), Seann William Scott (Planet 51) and Josh Peck (“Drake & Josh”), along with newcomers Bill Hader (Forgetting Sarah Marshall), Kristen Wiig (“Saturday Night Live”), Jane Lynch (“Glee”) and Simon Pegg (Shaun of the Dead).
The Ice Age 3 Dawn Of The Dinosaurs Three-Disc release includes the BD, DVD and Digital Copy and provides hours of extra fun for the entire family including an Ice Age digital story book maker, commentary by director Carlos Saldanha, deleted scenes, making-of featurettes, two special Scrat shorts, a how-to-draw Scrat tutorial with the filmmakers and much more. The Three-Disc BD/DVD Combo Pack will be available for a suggested retail price of $39.99 U.S./$49.99 Canada. Additionally, the Ice Age 3 Dawn Of The Dinosaurs standard DVD will be available for $29.98 U.S./$43.48 Canada.
The Ice Age 3 Dawn Of The Dinosaurs “Scrat Pack” Double DVD Pack, a great value for moms and fun for kids, will also be available for a limited time only featuring an overload of special features focusing on the determined squirrel including three “Scrat” games exclusive to the disc. The “Scrat Pack” will be available for a suggested retail price of $34.98 U.S./$45.98 Canada. Prebook is September 30.
“Mammoth” Promotional Partner Line-Up
Designed to generate a combined above the line media support of over $10MM in television, print and online advertising and hundreds of millions of consumer impressions, the Ice Age 3 Dawn of the Dinosaurs BD and DVD marketing campaign encompasses an aggressive and multi-layered effort including cross-promotions with six extraordinary partners:
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Taco Bell – In-store signage at 5800 Taco Bell locations across the country plus distribution of 1.7 million Ice Age 3 Dawn of the Dinosaurs premium items, all of which include a rebate for dollars off the DVD.
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AD Council – The partnership includes a two-window deal featuring a TV, print and radio along with an Adoption themed PSA campaign featuring Sid who shows you don’t have to be perfect to be a perfect parent.
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Sucrets Ice – The integrated media campaign will include television advertisements, a $4 manufacturers instant rebate on-pack offer on select Sucrets Ice packaging, national free standing inserts and online integration.
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Nutella – Campaign includes direct mail advertising, on-pack integration includes a $2 instant rebate coupon and Ice Age 3 Dawn of the Dinosaurs in-pack premiums, plus online integration.
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Ashley Furniture – Campaign is highlighted by an integrated TV, print, radio and online media campaign, advertising the biggest furniture event in 2,000,000 years. In addition furniture stores across the country will feature integrated in-store signage.
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L’Oreal Kids – Production of four unique Ice Age 3 Dawn of the Dinosaurs-inspired hair shampoos for kids, including “Buck’s Berrydactyl Shampoo”, “Diego’s Man-Eating Melon Shampoo,” “Ellie’s Orangesaurus Shampoo” and “Sid’s Dineapple Shampoo,” and of which feature the DVD packshot and DVD availability message.
Three-Disc Blu-Ray Disc/DVD Combo Pack Special Features: (Catalog #2262252)
Disc One:
• Blu-ray Disc Feature Film
• Ice Age Story Maker
• Filmmaker Commentary
• Evolution Expedition
• Buck…Easel to Weasel
• Falling for Scratte
• Unearthing the Lost World
• Two Unfinished Deleted Scenes
• Walk The Dinosaur Music Video
• Two Scrat Shorts
o Gone Nutty – Scrat’s Missing Adventure
o No Time For Nuts
• The Sabre-Toothed Squirrel: Natures Nutty Buddy
• Scrat: From Head To Toe – learn how to draw Scrat tutorial
• Scrat: “Breaking Story”
• Scrat: “News Report”
• Fox Movie Channel Presents: In Character with John Leguizamo
• Fox Movie Channel Presents: In Character with Ray Romano
• Fox Movie Channel Presents: In Character with Queen Latifah
• Fox Movie Channel Presents: Making A Scene
• Fox Movie Channel Presents: Making A Scene (Ice Age 2)
Disc Two:
• Digital Copy
Disc Three:
• Standard DVD Feature Film
“Scrat Pack” Double DVD Pack Special Features: (Catalog #2263214 – Brick / #2262566 – Side-By-Side)
Disc One:
• Filmmaker Commentary
Disc Two:
• Two Scrat Shorts
o Gone Nutty – Scrat’s Missing Adventure
o No Time For Nuts
• The Sabre-Toothed Squirrel: Natures Nutty Buddy
• Scrat: From Head To Toe – learn how to draw Scrat tutorial
• Scrat: “Breaking Story”
• Scrat: “News Report”
• Fox Movie Channel Presents: Making A Scene
• Buck…Easel to Weasel
• Falling for Scratte
• Unearthing the Lost World
• Walk The Dinosaur Music Video
• Activities
o Scrat Pinball
o Eggshell
o Bubble Trouble
Standard DVD Specs: (Catalog #2262512)
• Filmmaker Commentary
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce – throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
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