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EL SEGUNDO, Calif. – April. 19, 2021 – Mattel163, a mobile gaming joint venture between Mattel (NASDAQ: MAT) and NetEase (NASDAQ: NTES), today launched a new update to bring Bitmoji to the UNO!™ mobile game. In partnership with Snap, beginning today UNO! players can showcase their use their custom Bitmoji avatar in UNO! mobile games and club chat for a completely personalized UNO! experience.
“We are excited to be partnering with Snapchat to integrate the ever-popular Bitmoji into the UNO! mobile game,” said Amy Huang, CEO of Mattel163. “This new feature will enable us to deliver a more unique and personalized game experience to our global players to further enhance the gameplay.”
“Bitmoji are all about expression and having fun, and we’re thrilled to partner with Mattel163 to integrate them into a beloved game like UNO! that was created around those principals,” said John Imah, Head of Games and Brands Partnerships at Snapchat. “When we launched Bitmoji for Games last year, we envisioned working with innovative partners like Mattel163 to personalize the player experience, and we can’t wait to see how players will create new shareable moments in UNO! with their Bitmoji.”
Players can sign into their Snapchat account to upload their own personalized Bitmoji avatar directly to UNO! to play up all of the emotional highs and lows of the competition. From the classic rules loved by millions to the zany house rules of Go Wild mode, players can express every exciting moment of the game with their Bitmoji.
With a selection of Bitmoji stickers available at launch and more to follow, players can use their Bitmoji avatar as their UNO!™ profile picture and share their Bitmoji x UNO! moments with friends to showcase their personalized UNO! gameplay highlights. With more than 10 billion games played worldwide, UNO! features a classic mode, 2×2 mode, in-game chat, global tournaments and more.
