DSC becomes esports sponsor. Check out the details below.
100 Thieves, the premium lifestyle brand and gaming organization, is bringing on Dollar Shave Club, the original shave subscription brand that took the world by storm and is now available at retailers nationwide, as Founding Partner of the Los Angeles Thieves Call of Duty League team.
Together, 100 Thieves and DSC are joining forces to help gamers everywhere look and feel their best. As the founding sponsor, DSC will create the Dollar Shave Club LA Thieves Practice Facility at the 100 Thieves Cash App Compound to help the team perform their best in and out of the game with a dedicated training facility, and will also be featured on the LA Thieves Player kits for the 2021 Call of Duty League season.
“Call of Duty means so much to me, so I’m really excited to have another true Los Angeles company, Dollar Shave Club, join us as the founding partner for LA’s newest team, the LA Thieves. It’s going to be a great season,” said Matthew “Nadeshot” Haag, 100 Thieves Founder & CEO.
Additionally, DSC will be the presenting sponsor of two series focusing on the Call of Duty League – [02100], a docu-series featuring the LA Thieves team during their 2021 season and ‘Run it Up’, a commentary series hosted by former Call of Duty pro ‘Enable’. The brand will also show up throughout the year in other 100 Thieves’ original content, live streamed events, limited-edition items, and more.
The new partnership comes at a time when DSC is expanding into omnichannel with its newly redesigned products hitting shelves across the country so even more people can get their hands on quality grooming solutions.
