EPOS a new developer of high end audio equipment is ready to step into the gaming ring with their global game campaign the full details are listed below
Ballerup, July 7 2020 – EPOS, a newly formed company dedicated to the creation of high-end audio equipment for
Gaming and Enterprise Solutions, proudly announces the official launch of their global gaming campaign.
Built on the principles of uncompromising audio engineering, contemporary aesthetics and superb build quality, the
EPOS brand in the gaming segment exists to serve gamers who demand absolute excellence from their equipment
to maximise their gaming experience. Crafted to last, and designed to excite, the EPOS range of headsets will
become the definitive gaming audio solution for those who share the EPOS passion for performance.
Built upon Demant’s 115 years of experience in sound and innovation and building on the legacy of Sennheiser
Communications A/S, EPOS will sell the Sennheiser Communications gaming portfolio as co-branded EPOS |
SENNHEISER whilst also introducing an exceptional new portfolio of premium EPOS branded products. The first
major EPOS-only branded gaming product launch is set for October 2020.
Founded on the belief in “The Power of Audio” to transport gamers to another dimension, EPOS understand that
gaming – and superior gaming audio – provides an unparalleled balm to the brain. EPOS products deliver powerful,
visceral experiences for unsurpassed amounts of in-game immersion and flow. Transporting gamers to a different
reality, EPOS audio enhances every vital sound cue, delivering total clarity of communication for a spellbinding
experience. Each product is created to take technology, design and performance to unprecedented levels.
The EPOS brand launch for the gaming segment is supported by an extensive global marketing campaign, rolling
out through 2020. Based around the theme and promise of, “Out of this world gaming audio”, the campaign is
headlined by a short format film by Academy Award-winning Danish director Anders Walter, along with behind the
scenes interviews and footage, and is backed by significant display and performance media activity.
Esports sponsorships, social media activity, retail and point-of-sale programs will ramp up the huge activity drive
throughout the year. Brand messaging will be amplified by extensive worldwide PR activity, showcasing how the
EPOS brand’s passion for performance will deliver pioneering products, crafted with passion, to take the game
experience to the next level.
Jeppe Dalberg-Larsen, President, EPOS, commented, “ With our ambition to make EPOS the industry leader
within premium audio solutions in gaming, we aim to win the minds of all gamers who want to push their own limits
– unleashing their potential – through the Power of Audio. We have seen a great opportunity to nurture this segment
by establishing a dedicated global team of industry experts and will continue to innovate solutions for an immersive audio experience. With audio becoming a key agenda in the industry, we look forward to follow the global gaming landscape evolve even further the coming years.”
Maja Sand-Grimnitz, Head of Global Marketing, Gaming, commented, “At EPOS, we want to give the market a
new perspective on how audio can enhance the gaming experience. As a new brand with a solid audio heritage and
future, the campaign and promise ‘Out of this world gaming audio’ will resonate with gamers, who are truly looking
for the best way to maximise their gaming experience. Premium audio can enhance that feeling and this message is
at the heart of the campaign. We want to make EPOS the golden ticket to the best gaming experience and a happier
you.”
