Time to break out the old record player.
BANDAI NAMCO Entertainment Co., Ltd. presents a worldwide project with the theme “Join the PAC – Come and join us” to commemorate the 40th anniversary of Pac-Man’s birth.
The memorable 40th anniversary official theme song “JOIN THE PAC” was produced by Japanese DJ and record producer Ken Ishii. The video clip of his masterpiece “Extra” (directed by Koji Morimoto also known as the drawing director of the movie AKIRA) was awarded “MTV Dance Video of the Year” in the UK, which brought him as one of Japan’s most proud producers to the world.
A special music video for “JOIN THE PAC” is directed by Yuichi Kodama, who is renowned as a chief video director of flag handover ceremony at the 2016 Rio Olympics closing ceremony, and his “UNICLOCK” online ad campaign (2008) for UNIQLO, which won grand-prix of three biggest advertisement awards, the Cannes International Advertising Awards, the Clio Awards, and the One-Show.
Prior to the release of the upcoming album, the PAC-MAN “JOIN THE PAC” 7” record is released by the collaboration of iam8bit and U/M/A/A Inc. exclusively for Record Store Day 2020.
About iam8bit
Founded in 2005 and celebrating its 15 year anniversary, iam8bit is a creative production emporium that has quietly redefined the entertainment industry, time and time again. Collaborating with a plethora of partners and narrative-busting IPs, iam8bit punctuates the importance of engaging with fans directly. By creating the videogame industry’s very first community events, the company injected the idea of experiential immersion into game and film marketing (back when it was simply known as “theatre”). iam8bit also played a crucial role in the vinyl renaissance, minting its first record in 2010. The company is based in Los Angeles and co-owned by Jon M. Gibson and Amanda White.
