Vision Tree, a media production and financing company, today announced an innovative film funding model with intent to launch a private pre-sale for Bushnell Token in early Spring. Bushnell Token is an ERC-20 security token that offers gamers and Atari fans a unique way to co-own and participate in the film from start to finish. While the film has received offers from conventional and studio-sourced financing, Vision Tree has elected cryptocurrency funding to accelerate the film making path in a whole new way, offering Bushnell Token holders receiving pro rata earnings from the upcoming Atari movie. Additionally, fans will vote on key decisions for the project including selection of the official trailer, select cast members and more.
Given the gaming and entertainment industry’s increasing adoption of blockchain and cryptocurrency backed projects, Bushnell Token’s unique use case is expected to resonate with film enthusiasts and Atari fans alike. Dates for the private pre-sale of Bushnell Token will be announced in the coming weeks, and key information on the token sale, including the whitepaper, token structure and project use case, will be available on the film website: www.AtariMovie.co.
Nolan Bushnell said: “With Atari, a paradigm shift began in the way people interacted with technology. Atari’s renegade approach resulted in it becoming the fastest growing company in the U.S. in its time. Blockchain represents a new environment that needs to be explored in all its dimensions: games, movies, books, art, etc. It is an innovative approach, fueling economic models and matching support with funding. The idea that we have a new way to fund things is fascinating and powerful.”
Brian Hecker, Director of the Atari movie, said: “Reflecting on how far we’ve come in our short-lived tech age, Nolan is a true unsung hero, having introduced the computer to the masses in ’72, before even pocket calculators hit the mainstream. Nolan’s work ethic, coupled with his rebellious spirit, has inspired me each day of our 10-year journey working with him and his family to get the story right. We couldn’t be more thrilled to engage with all tech-lovers, game enthusiasts, and dreamers who’ve been told ‘no’ to help bring this incredible underdog story to the big screen.”
J.D. Seraphine, Co-Founder of Vision Tree, said: “The option of an ICO has been very disruptive to the venture capital community and traditional financing methods, while it’s been very beneficial to us. Entertainment companies can engage directly with their audience and crowdsource financing at such a great scale now. We’ve seen success with our own films, namely Sirius, and we’re seeing many successful film projects continue momentum and traction through an ICO. We’re excited to be one of the first to utilize an ICO and a cryptocurrency to engage with audiences and finance a film in this way.”
Currently in pre-production, the Atari movie is a biopic about the godfather of the video game industry, Nolan Bushnell, who went from fixing broken pinball machines to launching Atari, a groundbreaking video game manufacturer in the early ‘70s. The company’s first successful product was a little known game called Pong, which led to hundreds of millions of dollars in video game sales. Within a few years, Bushnell sold the company to Warner Communications for $28 million. The story follows Bushnell’s extraordinary career, and culminates with his departure from Atari as the ‘80s corporate culture proves averse to innovation and risk.
The Atari film is directed by Brian Hecker, written by Hecker with Craig Sherman, and produced by Leonardo DiCaprio’s production company Appian Way, along with Benjamin Gerry and J.D. Seraphine of Vision Tree and Avery Productions.
Followers can subscribe to updates about the Bushnell Token project and upcoming pre-sale event on the film’s website: www.AtariMovie.com
