LOS ANGELES, July 26, 2016 – Pioneering digital entertainment company Rooster Teeth is on a search for kids to participate in a new gaming competition-based series, Schooled. Part of the year-long AT&T Hello Lab initiative, the series follows Rooster Teeth Co-Founder and series host Geoff Ramsey on a journey to recruit and train teams of aspiring gamers between the ages of 8-12 to face off against an experienced team from Rooster Teeth in a winner-take-all finale. In this case, “all” means that Geoff will get an image of Rooster Teeth star Gavin Free’s nose tattooed somewhere on his body should his team lose.
“We’re getting pretty old here at Rooster Teeth, so it’s time to start passing on our knowledge to a younger generation,” said Ramsey. “As a father and gamer, I’m excited to get the chance to work with these kids, and to make a show for everyone who is into gaming, including families. And hopefully my team beats the adults, because I’m not sure I want to live with Gavin’s nose on my body for the rest of my life.”
Ramsey put the call out for competitors in a new video. He’s looking for kids who he can teach to become champions or, at the very least, defeat Achievement Hunter. The competitors will train at a Rooster Teeth bunker, take on fun challenges, meet Rooster Teeth personalities, participate in gaming sessions with fans, and learn from expert players.
Parents of kids ages 8-12 who want to join in this epic adventure are asked to send in video submissions stating why their aspiring gamer would be good for the team. Video submissions can be sent to Schooled@RoosterTeeth.com.
Schooled is part of AT&T Hello Lab — a breakthrough program from AT&T that features 10 digital creators at the forefront of mobile entertainment and empowers them to engage more deeply with their audience. AT&T Hello Lab has already debuted four series since announcing the project this year. Damon and Jo’s Dare to Travel, a YouTube travel series sourcing dares from fans across multiple social platforms; Make My Monday, a Snapchat series starring Snapchat Superstar Shonduras executing fan challenges in real time; Writing With Grace, the first ever celebrity fan collaboration on Wattpad with video star Grace Helbig, who’s live reading of Writing With Grace resulted in the largest live reading ever hosted at VidCon; and ONTheLINE, the first ever sports series on Instagram with comedian and former professional basketball player Brandon Armstrong have pushed what’s possible on every digital-social-platform. It’s the new frontier of entertainment.
Watch AT&T Hello Lab at @ATTHelloLab
Follow @ATTHelloLab across Instagram, Twitter, Tumblr and YouTube.
About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high-speed internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.
About Strategic Content Group
Fullscreen Media’s Strategic Content Group (SCG) creates friendship-fueled entertainment franchises that are scalable, immersive and measurable for partners seeking lasting connections with their audiences. Helmed by Billy Parks and Bryan Thoensen, SCG has brought to market SnapperHero, the first-ever episodic show built exclusively for Snapchat, which was shortlisted at Cannes and won a Streamy Award; @SummerBreak, an unscripted, award-winning YouTube series in its fourth season; and AT&T Hello Lab, a yearlong project featuring 10 digital creators at the forefront of mobile entertainment.
Fullscreen Media
Fullscreen Media is a global leader in social-first entertainment experiences serving creators, brands and consumers. Fullscreen Media is comprised of three key businesses. Fullscreen Creator Network is the biggest network empowering creators through a variety of services, from audience development and programming support to management, content production and merchandising. Fullscreen Entertainment reaches consumers through creator-driven experiences from Fullscreen Live, original content from Fullscreen Productions and the pioneering Rooster Teeth studio, and subscription video on demand services “Fullscreen” and “Rooster Teeth.”
Fullscreen Brandworks partners with major brands to tap into the power of social media with original entertainment, influencer marketing, multi-platform social content and targeted media through the Fullscreen Media Network.
Fullscreen Media was founded in 2011 by CEO George Strompolos and is majority owned by Otter Media, a joint venture between AT&T and The Chernin Group. For more information, visit FullscreenMedia.co.
About Rooster Teeth
Rooster Teeth is a pioneering studio responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 25 million subscribers to its YouTube Network, 3 million unique monthly visitors to its RoosterTeeth.com hub and 1.8 million registered community members. The company was founded in 2003, and is now a subsidiary of Fullscreen, Inc., a global youth media company that develops online creators and produces multi-platform entertainment experiences. Discover more at RoosterTeeth.com.
*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.
