In less than a year, the social tastemaker powered label continues to grow rapidly with new curators signed, RED Distribution deal and Gayby Baby film score partnership
Los Angeles – May 6, 2015 – Heard Well today announced the launch of SOUNDS OF SYNDICATION, the debut compilation by the world’s top Twitch games streamer, Tom Cassell aka TheSyndicateProject (9.7M YouTube subscribers). Cassell’s compilation album, SOUNDS OF SYNDICATION, is the newest release from the Billboard-charting record label, which was co-founded by Andrew Graham, Jeremy Wineberg, and Connor Franta and is powered by this generation’s tastemakers and their communities. Special editions of SOUNDS OF SYNDICATION will include a poster, pin and sticker with digital download and can be purchased at www.heardwell.com/syndicate. SOUNDS OF SYNDICATION is available for download on iTunes here.
“Music has always played a big role in my life and in the content I create. Fans have been asking me for years what my favorite music is and what music I play in my videos,” said Tom Cassell. “SOUNDS OF SYNDICATION answers this question and puts many of my favorite tracks all in one place. I hope you enjoy the music as much as I do.”
Tom Cassell (aka TheSyndicateProject) has skyrocketed to success, boasting 9.7 million subscribers on YouTube, 2.4 million subscribers on Twitch and nearly 40 billion views across the broadcasting networks. Cassell is a also a co-founder of entertainment studios, 3BLACKDOT and the MCN JETPAK from which he co-created horror-style PC game, Dead Realm and mobile title, Zombie Killer Squad. Zombie Killer Squad hit one million downloads in the nine days following launch and has over 100K current active daily users. Cassell has been nominated for “Most Valuable Channel” at the SXSW Gaming Awards and Best Vlogger at the BBC Radio 1 Teen Awards. He also regularly works with top brands including Warner Bros, Microsoft, Blizzard and Geico.
SOUNDS OF SYNDICATION Track List:
Klaypex – “Lights”
Robert DeLong – “Long Way Down” (Sean Glass Remix)
Quix & Dimes – “Stacked”
Ricky Remedy – “Bound”
Jayceeoh & Woogie – “Rap Don’t Work”
Arman Cekin & Larcy – “Taste”
Valesco – “Cloud 9”
Illenium – “Afterlife (feat. Joni Fatora)
Nightcall – “Dead V”
SeventhWonder – “Higher Love” (feat. Tokyo Megaplex & Stel Leo)
Tep No – “It’s Alright” (feat. Liza Kellerman NGHTMRE REMIX)
TheFatRat – “Unity”
Lisa Mitchell – “ Neopolitan Dreams”
“Music is an essential part of the gamer experience and as such we are are extremely excited to partner with Tom, one of the most influential gamers in the space, to bring music to his masses,” said Heard Well co-founder Andrew Graham.
Since Heard Well’s launch less than a year ago, the label has released six compilation albums with some of the top influencers on social media, including: Connor Franta, Lohanthony, Amanda Steele and Jc Caylen. These albums have regularly placed in the top-10 on the Billboard and iTunes Top Charts, spotlighted up and coming artists and provided social tastemakers with a platform to express their passion for music with their fans and followers, while simultaneously monetizing the artistry of their music partners. Heard Well most recently announced a partnership with Supergravity Pictures’ documentary, Gayby Baby. The label helped to curate music for the film, including the breakout track “Conqueror” from 19 year-old Norwegian artist AURORA. Heard Well also partnered with RED Distribution, a division of Sony Music, allowing the label to have access to RED and ‘stache media’s extensive label services to supplement Heard Well’s built-in influencer-powered distribution.
