Editor’s Note: Into The Pixel is one of the most overlooked booths at E3. Usually showcasing a wide variety of art inspired by our favorite games, nothing serves as a better reprieve from the stress of E3 than a casual stroll through an otherwise unassuming art gallery. I’ve always been impressed with the quality of the work there, and can’t wait to see it again in 2011. Check out how to apply, should you be so talented:
Who: The Academy of Interactive Arts & Sciences (AIAS) and the Entertainment Software Association (ESA) opened the submission process for the Into the Pixel (ITP) 2011 exhibit.
The 2010 collection had over 200 submissions for the 20 pieces of artwork selected. Into the Pixel has toured worldwide, including appearances at E3 Expo, the Design Center in Stuttgart Germany, the European Festival of Art in Nottingham England, The Bradford Animation Festival, Creative Artists Agency, Animfx in New Zealand, the San Jose Technology Museum, The National Cable Show, E for All, the Toronto International Film Festival, SIGGRAPH Asia, the Game Developer’s Conference in San Francisco and at South by Southwest Interactive.
What: Created in 2004 by the Entertainment Software Association, ITP is an exploration and celebration of the art of video games from around the world. Into The Pixel features a representative sampling of video game art, selected by a panel of jurors from a field of submissions.
All the works of art chosen for the collection are printed by a master printer, then professionally framed and hung. In June, the art will debut with a jury event and cocktail reception at the E3 Expo.
Why: Now in its eighth year, the ITP has established itself as the one annual opportunity for computer and video game artists to receive critical review of their creative achievements by peers in the digital interactive and traditional fine art worlds.
Through the unique partnership between the ESA and the AIAS, ITP has pioneered the digital game art exhibition and continues to facilitate this valuable conversation between the traditional and digital art worlds.
When: Submissions are open beginning Thursday, March 10, 2011 and close April 15, 2011
The 2011 ITP Collection will be revealed and featured at the E3 Expo in June 2011
Where: www.intothepixel.com
Media Contact: Debby Chen
Academy of Interactive Arts & Sciences
