SAN FRANCISCO, CA–(Marketwire – October 26, 2010) –
News Facts
TinierMe, the virtual world focused on Japanese anime, today announced that, in cooperation with FUNimation Entertainment, it is launching a limited promotional campaign featuring the popular anime series, Black Butler and Black Butler II.
Through this collaboration, TinierMe users who love the Black Butler and Black Butler II anime series can meet other fans and purchase authentic Black Butler and Black Butler II items for their avatars.
This international partnership will further promote the growth of Japanese anime culture in North America and around the world.
About the Campaign
TinierMe users can purchase limited edition Black Butler and Black Butler II items for their personal avatars including clothing, facial expressions, hair styles and more.
Fans of Black Butler can interact with one another and receive exclusive TinierMe updates about Black Butler and Black Butler II.
About Black Butler and Black Butler II
The Black Butler series follows Sebastian Michaelis, a demonic butler who is bound by a supernatural contract to serve Ciel Phantomhive, the 12-year-old head of the Phantomhive noble family.
In return, Sebastian will obtain Ciel’s soul when Ciel has finished all of his tasks, including getting revenge on the people who killed his parents.
Black Butler II has been running since July 2010 in Japan, and introduces a rich cast including another child with a similar demon butler.
Black Butler was one of the top 10 selling manga series in Japan during 2009 and both released volumes debuted at number one on the New York Times’ manga bestseller list.
In addition to being a popular manga and anime series, Black Butler has two musical adaptations created and performed in Japan and a Japanese Nintendo DS Game developed by Square Enix.
Quotes
Attributable to Masaru Ohnogi, CEO, TinierMe:
“TinierMe users can now become their favorite characters through our collaborations with Hatsune Miku and now Black Butler. We plan to bring more authentic anime content direct from Japan to hold our position as the place for all things anime, cosplay and manga.”
Attributable to Adam Zehner, director of acquisitions and licensing at FUNimation Entertainment:
“Collaborating with TinierMe fits FUNimation’s plans to move aggressively into the digital space and ensure we go wherever our fans are. Given that Black Butler has a rich world of fashion within and that our fans love to create costumes based on characters from the series, Tinier Me is a natural partner since they offer a premier fashion experience to their users online. We can’t wait to see how the costumes translate to our fans’ avatars.”
