HOLLYWOOD, CALIF. – (October 4, 2010) A winner with audiences and critics alike, DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) “spectacular” (“Access Hollywood”), “funny and touching” (Rolling Stone) action-adventure HOW TO TRAIN YOUR DRAGON soars onto DVD and Blu-ray FRIDAY, October 15, 2010 with even more fun, excitement and, of course, more Dragons! Written and directed by Chris Sanders and Dean DeBlois, HOW TO TRAIN YOUR DRAGON rolls fire-breathing action, epic adventure and laughs into a captivating and original story. The tale of a young Viking named Hiccup who defies tradition and befriends a dragon mesmerized audiences and grossed over $492 million at the worldwide box office.
Giving fans more of what they loved, DreamWorks Animation will unveil LEGEND OF THE BONEKNAPPER DRAGON, an all-new animated adventure that introduces a brand-new, never-before-seen dragon and features the original voice cast. DreamWorks Animation’s signature bonus adventure will be available for a limited time only in a Double DVD Pack and also in a Blu-ray/DVD Combo pack. The Venice Film Festival Persol Award-winner for “the most creative 3D film of the year”, HOW TO TRAIN YOUR DRAGON will also be exclusively available on Blu-ray 3D as part of Samsung’s 3D starter kit for a limited time period.
Dragon Weekend
Making the Blu-ray and DVD debut of HOW TO TRAIN YOUR DRAGON a fun-filled, weekend-long event, viewers can get their first look at the all new DreamWorks Animation dragon in LEGEND OF THE BONEKNAPPER DRAGON when it has its broadcast premiere on Cartoon Network October 14th at 8 p.m. Kids can also log onto www.cartoonnetwork.com between October 7-October 31 to create their very own dragon. Kids’ imaginations can take flight as they describe their dragon, including its name, special powers, unique features and, most importantly, how to train it—the sky’s the limit!
Additionally, retail locations across the country will be celebrating Dragon Weekend with special premiums throughout the weekend, including activity booklets, free photo opportunities and more. Plus fans can enjoy an all-access look at the making of the film as previously unreleased footage hosted by the film’s directors, Chris Sanders and Dean DeBlois, is made available via BD-Live. The enthralling behind-the-scenes feature, “Finding The Story” gives viewers a chance to experience the phenomenal amount of work and creativity that went into producing the delightfully original story and visually breathtaking film.
DVD and Blu-ray
The DreamWorks Animation’s Dragon Double DVD Pack and Blu-ray/DVD Combo boast a wealth of Viking-sized extras. The Blu-ray includes the Animator’s Corner featuring Picture-in-Picture storyboards, behind-the-scenes footage and insightful interviews; a chance to uncover more dragon fun facts through pop-up trivia, build 3D Dragons, a race for the gold in the Viking Winter games, deleted scenes, a tutorial on drawing Toothless, a Viking personality test and much more fiery fun. The DVD includes filmmakers’ commentary and featurettes on the Viking-sized cast and the technical artistry behind the dragons. Offering tremendous value and hours of entertainment for the whole family, the Dragon Double DVD Pack and Blu-ray/DVD Combo will be available as low as $19.99 and $24.99 respectively.
DreamWorks Animation’s HOW TO TRAIN YOUR DRAGON Double DVD Pack
The HOW TO TRAIN YOUR DRAGON Double DVD Pack delivers more high-flying fun with bonus features including the following:
Disc 1:
HOW TO TRAIN YOUR DRAGON
· Filmmakers’ Commentary
· The Technical Artistry of Dragon
· Viking-Sized Cast
· DWA Trailers
Disc 2:
LEGEND OF THE BONEKNAPPER DRAGON
Never-Before-Seen Deleted Scenes
The Story Behind the Story
Racing for the Gold
How to Draw a Dragon
Your Viking Profile
DWA Video Jukebox
Dragon Activity Center (DVD Rom)
o Build Your Own Dragons
o Viking Zone
o Links
DreamWorks Animation’s HOW TO TRAIN YOUR DRAGON Blu-ray/DVD Combo
The HOW TO TRAIN YOUR DRAGON Blu-ray/DVD Combo pack includes the following:
Blu-ray (all bonus features in HD)
HOW TO TRAIN YOUR DRAGON
LEGEND OF THE BONEKNAPPER DRAGON
The Animators’ Corner (BD Exclusive)
Trivia Track (BD Exclusive)
Filmmakers’ Commentary
The Technical Artistry of Dragon
Viking-Sized Cast
Deleted Scenes
DWA Trailers
The Story Behind the Story
Racing for the Gold
How to Draw a Dragon
Your Viking Profile
DWA Video Jukebox
BD-Live – “Making The Story” – Directors Chris Sanders and Dean DeBlois take fans behind-the-scenes for a fun and in-depth look at the two year process of making the smash hit
DVD
HOW TO TRAIN YOUR DRAGON
· Filmmakers’ Commentary
· The Technical Artistry of Dragon
· Viking-Sized Cast
· DWA Trailers
DreamWorks Animation’s HOW TO TRAIN YOUR DRAGON DVD
The single-disc DVD includes the following:
HOW TO TRAIN YOUR DRAGON
· Filmmakers’ Commentary
· The Technical Artistry of Dragon
· Viking-Sized Cast
· DWA Trailers