ACTIVISION PUBLISHING AND TWENTIETH CENTURY FOX LICENSING & MERCHANDISING ANNOUNCE RELEASE OF PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF VIDEO GAME FOR NINTENDO DS™
February Release Timed to Opening Of the Highly Anticipated Film from 20th Century Fox
MINNEAPOLIS, MN – January 11, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) and Twentieth Century Fox Licensing & Merchandising (Fox Licensing), announced today the February 9, 2010 release of Percy Jackson & The Olympians: The Lightning Thief for the Nintendo DS™. Based on the first title in Rick Riordan’s best-selling book series and the highly anticipated film from 20th Century Fox, the tactical role-playing game puts players in command of Percy Jackson and his fellow demigods as they battle for survival in a contemporary world ruled by powerful Greek gods. Percy Jackson & The Olympians: The Lightning Thief arrives in theaters everywhere February 12, 2010.
“The Percy Jackson book series has been on the New York Times Best Seller list for more than 125 weeks and the Percy Jackson & the Olympians: The Lightning Thief film adaptation is one of the most buzzed about movies for 2010,” said David Oxford, Activision Publishing. “We’re honored to work on such a hot property, building on the elements that fans love, to create a fantastic video game that can be played on the go.”
“Chris Columbus has made a great film that is very true to the fantastic stories in the book series,” said Gary Rosenfeld, Senior Vice President of New Media Licensing for Fox Licensing. “We needed a partner that could take this vision and translate it into a great and most importantly – fun – game for all the fans. Activision has certainly delivered.”
“The film is so action-packed that a video game is a natural extension,” added director Chris Columbus. “Activision has been the ideal partner to bring the movie to life in yet another thrilling way.”
Players in Percy Jackson & the Olympians: The Lightning Thief will adventure across America in search of Zeus’ master lightning bolt while assembling their best fighting team to go head-to-head against ruthless enemies. Joining Percy are his friends Annabeth and Grover, and plenty more allies each with “godly” abilities and battle advantages. Planning which team member to take into battle is key to survival – certain combinations of characters boost their effectiveness.
Based upon the first novel in author Rick Riordan’s best-selling book series, Percy Jackson & The Olympians: The Lightning Thief is set in a modern world where the twelve gods of Mount Olympus are alive, Percy Jackson, the teenage son of Poseidon, is suspected by Zeus of stealing his lightning bolt, the universe’s most powerful weapon. Percy must prove his innocence, save his mother, and avoid a devastating war among the gods.
For more information please visit www.activision.com.
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