Two User-Generated Game Concepts to be Developed Into Xbox LIVE® Arcade Games; One Fan-Selected Winner Will Receive $50,000 Dream Assignment as Doritos Gaming Consultant:
Plano, TX (August 31, 2009) —As one of the leading consumer brands to successfully cross over into the world of video games, Doritos tortilla chips — a flagship snack brand within PepsiCo’s Frito-Lay division — today announced it will once again offer the creative opportunity of a lifetime to video game lovers with the chance to design a new Xbox LIVE® Arcade game. Today marks the return of “Unlock Xbox,” a ground-breaking video game design contest that puts the creative control to design an Xbox LIVE Arcade game in consumers’ hands.
The Unlock Xbox contest, which is driven by a collaboration between the Doritos brand and Microsoft, originated in 2007 and lead to the creation of the record-breaking “Doritos Dash of Destruction,” the first consumer-created Xbox LIVE Arcade game, which went on to become the fastest Xbox LIVE Arcade game to reach one million downloads.
Starting today, people in North America are invited to submit game concepts that embody the big, bold and intense spirit of the Doritos brand, for the chance to have their idea developed into an Xbox LIVE Arcade game for the Xbox 360. Fans can review the submission terms and enter their ideas via video submission through October 4, 2009 at www.unlockxbox.com.