SEGA launches new community and gaming site, boasting classic and newly created games

PLAY, WIN AND ESCAPE WITH SEGA

SEGAlaunches new community and gaming site, boasting classic and newly created gamesexclusively available on PlaySEGA.com

SANFRANCISCO & LONDON (December 4, 2008) – SEGA EuropeLtd. and SEGA® of America, Inc. today launched PlaySEGA™, acompletely new SEGA experience for all types of gaming and social networkingfans. PlaySEGA is basedat www.PlaySEGA.com and is a mini web gameportal with a selection of arcade, word, card, puzzle, quiz, Sonic and sports titles,which are available now and completely FREE to all PC and Mac users.

PlaySEGA has animpressive assortment of titles available on the site including Brain Assist™, which was originallyreleased for the Nintendo DS™, and the successful mobile title, Sonic at the Olympic Games™. Brand newSEGA games that have been created exclusively for PlaySEGA are also available suchas Ice Shuffle, Hollywood Adventure Quiz and Aquatic Word Burst. In addition, aselection of all-new Guest Games will soon be unveiled, all entirely FREE toeach PlaySEGA user.

Every game has aunique integrated system to calculate players’ highest scores, givingplayer’s the ability to view leader board achievements, and PlaySEGARings earned during each gaming session. PlaySEGA Rings are the site’s currency; the moregames you play and the longer you play, the more PlaySEGA Rings you win –it’s as simple as that!

Users can use Ringsto customise theirsite and create an Escape Area, which is essentially their very own profilepage. A wide range of Escape Areas are available to purchase and can beanything from a New York apartment, Swiss chaletor Caribbean villa, to a haunted house! Consumerscan also purchase luxury items using their PlaySEGA Rings and decorate their EscapeAreas with items including; furniture, TVs, lights, flooring and much more. Customerscan invite friends to visit their decorated Escape Areas, as well as view theirfavourite PlaySEGA games, highest scores, and achievementsearned.

SEGA is also proudto announce a PlaySEGA VIP (Very Important Player) area of the site. This newarea is coming soon and for a small charge users will be able to access andplay dozens more web games, including newly acquired titles specificallycreated for PlaySEGA, along with fan favorites from the respected SEGA Genesis™years. These titles include the genuine SEGA classics we all know and love: Columns™, Puyo Pop™, Chu Chu Rocket™,Sonic The Hedgehog™ and SuperMonkey Ball Tip n’ Tilt™ among others.

“Whatstarted off as a small project within the SEGA Network Group has now caught theimagination of the entire company,” explains Nick Pili, Network BusinessDirector, SEGA of Europe. “I have suggestions for new games filling up myin-box, from the CEO, to staff I’ve never even met over in our Japanese,European and US offices.”

“SEGA fansand new gamers alike can now come together in one place and enjoy some of ourmost exciting vintage and new titles,” continues Pili. “There was astory out there recently that we have a locked vault full of retro SEGA classicsin Japan.Well, it’s true – and we’ve been given full access to a lotof the properties in it.”

PlaySEGA launches today and is an evolving site thatwill continue to keep user’s interests piqued by the many new games,social network and community elements available in the near future. To sign upand enjoy everything PlaySEGA has to offer, go to www.PlaySEGA.com .