Most Agonizingly Long (But Still Good) Press Conference Award
Sony
Sony kept talking about ten year console lifespans so repeatedly throughout their press conference that we began to wonder whether or not the conference itself was scheduled to last that long. However, the food was good enough beforehand to make up for it—bacon-wrapped sausages and endless pastries for the arterially catastrophic win.
Awesome Acquisition Award
Sega
For scooping up Platinum Games and signing them to a four game deal. Platinum who? Perhaps you’ve heard of Clover, Capcom’s defunct miracle studio responsible for the last generation classics, Viewtiful Joe, God Hand, and Okami? Platinum is comprised of key members of Clover’s staff, and Sega was sure to seize their talent asap. No one really knew too much about Bayonetta or Mad World before the show, but each title wound up oozing a ridiculous amount of style from every angle. Both titles are still a ways off, but we’ll be keeping a very close eye on their progress – Clover was never one to disappoint.
Best Promotional Display Award
Warner Bros
For larger than life Lego models of Batman and Robin.
Most Ridiculously Obvious Sexual-Water-Cooler-Joke-Turned-Actual-Game-Title Award
Age of Booty
Even the developers on hand casually confirmed to us their painfully obvious (yet promotionally brilliant) ulterior motives in renaming the title.
This Feels Exactly the Same as Last Time but I don’t Care Award
Resident Evil 5
Resident Evil 4 was only one of the most captivating games I’ve ever played – I’ll gladly take a new aesthetic on top of recycled controls and mechanics – with co-op to boot.